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Pilot farmers pass Raising Claims QA audit
The first eight pilot farmers have all passed the audit especially developed for the Omega Lamb Project. In addition to the Omega 3 claims that are at the heart of the consumer proposition, the quality assurance will allow the Omega Lamb Project to make grass-fed, antibiotic free, hormone free, GMO free/ GM ingredient free and free range claims.
The programme is believed to be the first in New Zealand to go beyond ‘GMO free’ to include declarations from manufacturers that no GM ingredients were included in the animal health remedies.
“The key has been awareness of the value of good recording practices, and the response to both by the farmers has been very encouraging,” Omega Lamb Project QA leader Sue Angove says.